A new era for Bavaria Yachts in the USA

Monday, April 14, 2011

Bavaria Yachtbau GmbH in Germany has appointed Bavaria Yachts USA as the sole US importer, distributor and dealer for Bavaria yachts on the East Coast of the USA and across to the Great Lakes and Texas. In May 2011, this new company will launch the Bavaria Yachts brand in the US with the all-new Cruiser models designed by Farr Yacht Design and BMW DesignworksUSA as well as the spacious Vision series. Founded by a new management team with a completely new business model, Bavaria Yachts USA will focus solely on the direct sales and after-sales support of Bavaria yachts. The company’s flagship office and a range of the newly designed Cruiser models are based in Annapolis, MD.

The business model of Bavaria Yachts USA is new to the industry and eliminates the three-tier structure currently in place for other manufacturers. The innovative format effectively provides "factory direct" purchasing from Bavaria Yachtbau GmbH in Germany. For the customer, this new approach translates to better pricing, a better selection of yachts available for test sails and charter, yachts built to personalized specifications, expert product knowledge and a dedicated after-sales support and service program. The Cruiser 32, Cruiser 36, Cruiser 40 and Cruiser 45 will be available for charter and test sails from Bavaria Yachts USA in Annapolis from June 2011.

Dr Jens Ludmann, chief executive officer of Bavaria Yachtbau GmbH, said: "With many new developments at Bavaria in Germany, we are very pleased that a new era for Bavaria yachts has begun in the US market too. We strongly support the new management team and their new business model that will connect customers directly with the shipyard here in Germany. This, combined with the superbly designed and engineered Cruiser range, means that we are very proudly re-entering the US market."

Kenny Feld, managing director of Bavaria Yachts USA, echoed Dr Ludmann's comments: "This is a very exciting time for Bavaria Yachts in the USA. The new Farr Yacht/BMW DesignworksUSA designed range differentiates itself from the competition by redefining quality, design, and value in cruising yachts. Bavaria Yachts USA distinguishes itself through its specialized integrated sales, charter, and service operation that is concentrated exclusively on Bavaria yachts."

Andrew Thompson, a director of the new company, who has been importing Bavaria yachts into the Caribbean for a decade, added: "We feel very fortunate that as we re-launch the Bavaria brand in the US, we are able to do so with a complete range of Farr Yacht designed Bavaria Cruisers. Across the entire range of Bavaria Cruisers, from 32ft through 55ft, the Farr signature is boldly written: very strong and stiff construction certified by the exacting Germanischer Lloyd certification, class leading interior space, a wide range of joinery and upholstery finishes and styles, fine entry and beam carried well aft giving excellent performance and extravagant cockpit space, a large mainsail and easily handled jib has the husband and wife team smiling, and the lowerable transom gives a bathing/boarding platform that is just superb."

Yachts from the new 2011 Cruiser range will be available for charter on the Chesapeake Bay from June 2011 when Horizon Yacht Charters, Annapolis, the charter arm of Bavaria Yachts USA, opens for business. The charter operation will also offer a full complement of services including learn-to-sail programs and comprehensive yacht management services. Horizon Yacht Charters, operating since 1998, has been the Caribbean importer of Bavaria yachts since 2000 and currently manages more than 50 Bavaria yachts in a fleet of 100 charter yachts at its bases in the British Virgin Islands, Antigua & Barbuda, Grenada and St Maarten.

Bavaria Yachts USA is co-owned by managing director, Kenny Feld and directors, Andrew Thompson and Sylvia Driver. Kenny was a consultant at McKinsey & Company and vice president of Electronic Data Systems. Andrew and Sylvia are the founding directors of Horizon Yacht Charters in the Caribbean and have a combined experience of 40 years in the sailing industry. Geoff McCord is the general manager for Bavaria Yachts USA and Horizon Yacht Charters, Annapolis. Geoff was previously the regional sales manager for Beneteau USA for twenty-five years.

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